A situation analysis represents the necessary starting point for a successful optimization of your company. It provides valuable knowledge and starting-points for purposeful change processes in the enterprise. A good situation analysis of the status quo always reflects the enterprise as a whole.
Financial analysis
- Analysis of the current costs-, sales volume and profit situation
- Check of liquidity and enterprise stability
- Cost structure analysis on different margin levels and Break Even analysis
- Analysis of the staff structure, as well as capacity and exploitation
- Qualitative and quantitative analytical study of balance sheet
- Product and portfolio analysis
Sale analysis
- Analysis of the current sales volume and customer structure
- Matrix analysis of customers, product, region, Sales persons, etc.
- Inquiry, offer, order ratios to size classes
- Inquiry of new and old customer quotas of the sales volume
- Analysis of the sale efficiency after sales visits
- Definition of a customer data base
- Multidimensional customer’s portfolio development
- Activities to increase share of wallet
- Examination of the sale process
- Analysis: Motivation level
- Check of sales arguments
- Interface analysis
Market analysis
- Development of marketing and product concepts
- Check of marketing strategy
- Product positioning
- Competitor analysis
- Product life cycles
- Communication analysis
- Definition of target groups
- Quantification of target groups
- Development of measurements to increase brand awareness
- Optimization of the USP
- Check advertising mix
Analysis operation
- Definition and Benchmarking key performance of Indicators (KPI’s)
- Quality recording
- Competence allocation check
The analysis of your enterprise covers the actual state and serves as basis for the elaboration of the future goals at which the future strategy can be aligned.
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